Company Overview:
Our client is a growing, forward-thinking company in the Senior Living industry who deliver dedicated, personalised care to their residents. They are looking for a Vice President of Sales and Marketing to join the company to drive market presence and spearhead growth.
Role Overview:
This executive role is responsible for developing and executing comprehensive sales and marketing strategies to drive occupancy and revenue growth across our communities. Reporting to the CEO, the VP will lead a team of regional and community-level sales and marketing professionals, collaborating closely with operations, finance, and other departments to ensure alignment with company goals and market demands.
Key Responsibilities:
- Strategic Planning & Execution: Develop, implement, and oversee company-wide sales and marketing strategies to optimize occupancy, enhance brand presence, and achieve revenue targets across all communities.
- Leadership & Team Development: Lead, mentor, and motivate a high-performing sales and marketing team, including regional directors and community-level sales professionals. Foster a culture of accountability, collaboration, and continuous improvement.
- Market Analysis & Positioning: Conduct ongoing market analysis to assess competition, identify opportunities, and ensure each community’s offerings align with market needs and trends.
- Revenue & Budget Management: Oversee sales and marketing budgets, forecast occupancy and revenue projections, and manage resources effectively to meet financial goals.
- Brand & Digital Strategy: Strengthen the organization’s brand presence through integrated digital marketing, advertising, public relations, and community outreach efforts, ensuring consistency across all touchpoints.
Qualifications:
- Bachelor’s degree in Business, Marketing, or related field (MBA or equivalent preferred).
- 10+ years of senior-level sales and marketing experience, preferably within the senior living or healthcare sector.
- Proven success in leading national or multi-state sales and marketing initiatives, ideally within multi-community organizations.
- Strong analytical and financial acumen, with experience managing large-scale budgets and occupancy/revenue targets.
- Exceptional leadership and communication skills, with the ability to inspire and influence teams at all levels.
- Expertise in digital marketing, brand management, and sales enablement.
Compensation and Benefits:
Competitive salary and performance-based incentives, comprehensive health benefits, retirement plan options, and opportunities for professional development within a growing, mission-driven organization.
Due to the high volume of applications, if you have not heard back within 14 days, please assume your application has been unsuccessful.
